Vision Center and Muscatine join forces to plant trees


Vision Center, PC and the City of Muscatine Parks and Recreation Department have joined forces in a unique project to plant more trees in and around Muscatine. The Vision Center donates a tree to the Muscatine community with every purchase of their Botaniq eyewear. Botaniq is committed to planting a tree in partnership with One Tree Planted.

“When the rep (Jan) came in with this new line, she explained what Tura was doing by planting a tree for every frame sold,” said Tawnya Strause of Vision Center. “It inspired us to do the same for our community. Not only are the glasses unique, but the company wanted to help replace trees for our planet, just like Vision Center.

The first tree planting is scheduled for September 20 inside Riverside Park, with the help of parks and recreation parks maintenance superintendent Nick Gow and landscape horticulturist Melissa Baker. A larger tree was purchased to start the program, with 25 saplings purchased from the Iowa Department of Natural Resources (DNR) that will be able to grow before planting on future planting days. The Vision Center has made a two-year commitment to the program, with plans to do another planting in the spring of 2023.

Tura, Inc. is a Manhattan-based optical design house that has been in business since 1938. Botaniq is one of its portfolio brands, and the frames in the line are made from ISO-certified raw materials.


Comments are closed.